How much does email marketing cost for a business
In short: subscriptions start at 249 RON/month and go up to 2,499 RON/month, depending on list size, number of flows and how much we configure. Prices in RON, no surprises.
Updated: July 2026
How much does email marketing cost for a business?
Subscriptions start at 249 RON/month and go up to 2,499 RON/month, across four tiers: 249, 699, 1,299 and 2,499 RON. Price depends on list size, number of flows and how much we configure. The entry plan has zero setup; managed plans have a one-time setup fee, stated upfront. Prices in RON.
What drives the price of email marketing
The price moves with four things: how big your contact list is, how many automated flows we set up, how many campaigns you send per month, and how much we write versus how much you do. A small list with two flows and one campaign a month costs little. A large list with many automations and weekly campaigns written entirely by us costs more.
List size sets the floor. Most platforms bill by the number of contacts, so a base of a few thousand subscribers costs more to run than one of a few hundred. The real difference is not size itself, but how warm the list is: a thousand customers who already bought are worth more than ten thousand cold addresses.
Automated flows are built once and run on their own: abandoned cart, welcome, win-back. The more you want, the larger the initial setup work, but after that they run without you touching them. Campaigns are different, they get written every time. Two campaigns a month means less recurring effort than four a week.
The last factor, and the biggest, is how much you do and how much we do. If you already have someone writing the emails and you only want the platform, the cost drops. If you want us to handle everything, from copy to sending and reporting, you pay for that time. When you ask for a quote, tell us which of the four is large for you, so you get a real number, not a generic one.
Self-service vs done for you: the real cost
A cheap self-service tool looks better on paper, but the real cost is not the subscription, it is your time. You have to learn the platform, write the emails, set up the flows and keep to the calendar. A managed service costs more per month, but you do not run it and the campaigns actually go out.
A cheap subscription to a self-service platform looks fine in the budget. The problem shows up when you count the hours: someone has to learn the tool, write the copy, do the segmentation and hit send every week. If that someone is you or an employee paid to do something else, that hour has a price, even if it never appears on an invoice.
There is another cost you do not see: the campaigns that never go out. Most self-service accounts end up sending a few rushed emails and then go quiet, because nobody has the time. An abandoned cart flow you plan to set up next month recovers nothing while it sits unconfigured.
A managed service costs more per month because it includes the work, not just the access. We write, configure and send, you approve and get the report. The right choice depends on how expensive your time is: if you have someone dedicated, self-service can be enough; if you do not, a cheap tool becomes an empty account that costs every month without producing anything.
Hidden costs to avoid
The first trap is the unannounced setup. An offer that gives you a low monthly price but sends a large configuration invoice after you sign is not cheap, it is just presented in pieces. Setup is paid once and it is fair to know it upfront, even if the exact figure comes after we look at your list.
The second is billing by number of contacts. On large lists, some platforms get more expensive as the base grows, and the invoice climbs without you changing anything. It is worth asking from the start how the price behaves when the list doubles, not after it has doubled.
Then come the add-ons and the migration. Extra reports, integrations, A/B tests, all can arrive as extras that add up. And moving a list from one platform to another takes time and attention to deliverability. Ask whether migration is included or charged separately, so you do not discover the cost after you have said yes.
How to work out what you can afford
To know what you can afford, do not look at the subscription first, look at what you already lose. Count the abandoned carts in a month and the customers who do not come back, put a conservative price on them and compare it to the monthly cost. If the list is warm and large enough, the number tells you on its own. If it is small and cold, wait.
The most common way to get the sum wrong is to look at the subscription price and ask whether you can afford it. The right question is different: how much are you losing now because you do not have the flows? A shop with many abandoned carts and a list of customers who bought once is losing money every day, whether or not it pays for a subscription.
Use your own numbers, not percentages pulled off a blog. How many orders start and never finish in a month? How many customers bought once and never returned? Even if you recover only a small part of them, add the sum up and see how it compares to the monthly cost. If the recoverable amount is clearly above the subscription, the decision is simple.
A practical rule: the warmer and larger the list, the more a bigger subscription is justified, because there is more to recover from. A small, cold list does not support a full plan, and it is honest to start small. That is why we do a free audit first: we give you the numbers from your own account, so you do not decide on guesses.
What to look for in an offer
First question on any offer: what exactly does the price include? A monthly figure means nothing until you know whether it covers only the platform or also writing the emails, setting up the flows and reporting. Two offers with the same number can be completely different in the work delivered.
Second: how setup is handled. It is fair for the one-time configuration fee to be stated upfront and explained, even if the final figure comes after someone looks at your list. Be wary of offers that hide the setup until after the signature, or that will not give you a figure at all.
Third: how easily you can leave. A good service does not need to lock you in for a year to keep you. Ask whether you can stop monthly and whether the list and content stay yours when you go. If the answer is evasive, you have already learned enough about how they will work.
What the price depends on
Number of flows
Abandoned cart, welcome, win-back, reactivation. The more automations configured, the more revenue recovered.
List size
Cost grows with the number of contacts. On a warm list of existing customers, the return is highest.
How much we configure
An empty account is cheap, but real value comes from flows configured correctly and sent at the right time.
What you lose without email vs. what you recover
| Leak | Without email | With automated email |
|---|---|---|
| Abandoned carts | ~70% lost (Baymard) | Recover part via 3 emails |
| Existing customers | Forget to return | Bring back 5-25x cheaper (HBR) |
| Manual campaigns | Effort + low revenue | Automated = ~22x revenue/email (Omnisend) |
How to think about the investment
Email ROI is mainly recovered revenue and cost avoided, not guaranteed new revenue. On a warm list, the monthly cost usually pays for itself from a single campaign.
Frequently asked questions
How much per month?
From 249 RON for the entry plan to 2,499 RON for the full managed plan. Four tiers: 249, 699, 1,299 and 2,499 RON/month.
Is there a separate setup cost?
Depends on the plan. The entry plan has zero setup. Plans with flows configured by us have a one-time setup fee, stated upfront.
Is it expensive for a small business?
No, if you already have customers. At 249 RON/month it costs less than a single lost order from an abandoned cart.
Can I start cheap and grow?
Yes. You start with the entry plan, no setup cost, and move to a managed plan when list and volume justify it.