Best email marketing platforms for small businesses in Romania
A balanced comparison of the popular platforms: who each one fits and where it stops. Plus the option where you do not pick the tool, we run it for you.
Updated: July 2026
What is the best email marketing platform?
It depends on what you want. For online stores, Klaviyo is among the strongest. For complex automation, ActiveCampaign. For a cheap start, MailerLite or Brevo. For something familiar and easy, Mailchimp. And if you want results without managing the tool yourself, you pick a done-for-you option like ClevMail, where we run the platform.
The popular platforms, in short
There is no perfect one for everybody. Each has a profile it fits and a limitation worth knowing up front.
Mailchimp
Brevo
MailerLite
Klaviyo
ActiveCampaign
Self-service or done-for-you?
Self-service (you do it)
You pick a platform from the list, set it up yourself, write the emails, handle segmentation and track results. You have full control and the monthly cost is low. The real cost is your time: setup, learning, writing and optimizing every week.
Done-for-you (we do it)
This is where DeviDevs comes in, with our own platform ClevMail. You do not pick the tool, we run it: setup, automated flows, campaigns, copy in your brand voice and reporting. You get the result, not another account to manage.
There is no universal answer. If you have the time and want to learn, a self-service tool is a good choice. If you want results without managing it yourself, go done-for-you.
How to choose, in practice
Start from what you want, not from the tool
First set the outcome: more sales, returning customers, recovered abandoned carts. Then pick the tool that serves it, not the other way around.
Look at total cost, not the starting price
Add the subscription that grows with your list to your own hours of work. A cheap tool that eats ten hours a week is not cheap.
Check GDPR and deliverability in Romania
Where the emails land and whether consent is collected correctly matter more than how many features the platform has.
Be honest about who does the work
A tool does not send emails on its own. If you have no one to write and optimize weekly, a self-service tool stays empty.
Frequently asked questions
What is the best email marketing platform?
There is no single one for everybody. For ecommerce, Klaviyo is among the strongest. For automation and CRM, ActiveCampaign. For a cheap start, MailerLite or Brevo. For something familiar, Mailchimp. The choice depends on the result you want and how much time you can invest.
What is the best free tool?
Brevo and MailerLite have real free plans to start with and are good for small lists. As the list and your needs grow, you move to a paid plan or feel the limits of automation and reporting.
Should I hire an agency or get a tool myself?
It depends on time. If you want control and have time to learn and write weekly, get a self-service tool yourself. If you want results without managing the account, a done-for-you option like ClevMail handles the setup, the flows and the campaigns for you.
Which platform is best for an online store?
Klaviyo is the most used for ecommerce, because it ties in closely with Shopify and WooCommerce and sends emails based on buying behavior, such as the abandoned cart. It costs more, but on ecommerce it pays off through recovered sales.
Do not want to pick and manage the tool yourself?
We run your email marketing on the ClevMail platform, from setup to campaigns. You get the result.