The email campaign calendar in Romania
In short: Black Friday in Romania is mid-November (not Thanksgiving), and the peak moments are local: Dragobete, Martisor, March 8, Orthodox Easter, name-days. We build the calendar and flows around your market's rhythm.
Updated: July 2026
What does the email campaign calendar look like in Romania?
It is built on local moments, not American ones. Black Friday in Romania is mid-November, anchored by eMAG, not Thanksgiving. The seasonal peaks are Dragobete, Martisor, March 8, Orthodox Easter, name-days (St. Mary, St. Andrew, St. Nicholas) and Christmas. We combine campaigns on these moments with automated flows that run all year.
Why the local calendar matters
Black Friday is in November
eMAG anchors the national date in mid-November, not Thanksgiving. The teaser, early-access, day-of and extended sequence must sync to the RO date.
Romanian gifting moments
Dragobete (Feb 24) + Valentine, Martisor (Mar 1) + March 8, Orthodox Easter, name-days (St. Mary, St. Andrew, St. Nicholas). Foreign blogs use the US calendar.
Seasonality by vertical
Tourism has an off-season to fill, ecommerce has Black Friday + Christmas peaks, wellness has a recall rhythm. The calendar differs by industry.
Key moments 2026
| Moment | When | For whom |
|---|---|---|
| Dragobete + Valentine | Feb 14 + 24 | Ecom, wellness, HoReCa |
| Martisor + March 8 | Mar 1 + 8 | Ecom, beauty, flowers, spa |
| Black Friday | Mid-November | Ecom (the biggest peak) |
How we work
We build a campaign calendar around your market's rhythm plus automated flows on key moments, written by AI in Romanian, in your brand voice.
Frequently asked questions
When is Black Friday in Romania?
Mid-November, anchored by eMAG, not US Thanksgiving. Most RO retailers align to that date.
Which Romanian moments should I use?
Dragobete, Martisor, March 8, Orthodox Easter, name-days (St. Mary, St. Andrew, St. Nicholas), plus Black Friday and Christmas.
How many campaigns per month?
Depends on vertical and list. We combine campaigns on key moments with automated flows running all year.
Do you build the calendar?
Yes. We build the calendar around your market's rhythm and configure the flows, you approve.