ClevMail: the Romanian email marketing platform that writes the first draft of your campaign

A guesthouse owner told us, on a call, that he feels like he is burning money on ads. He had hundreds of guests who had gone through the front desk and through his Booking account, leaving their email address at check-in, and he had never sent them anything after they left. His reason was the email marketing tools he had seen: they looked like a technical panel with dozens of settings, and he had a guesthouse to run, not a new piece of software to learn.

His situation is not unique. At many small businesses in Romania a customer list exists but sits untouched. Sometimes it is simply neglect. Other times it is a lack of time and know-how, and the tool at hand looks more complicated than it is worth.

That conversation is why we built ClevMail, an email marketing platform designed as a teammate, not as a piece of technical software. Since Monday, September 21, 2026, it has been open to the public, with a free account and no card required at signup.

On Facebook, Instagram or TikTok, the audience is not yours, it belongs to the platform. The algorithm decides who sees your post, the decision changes from one month to the next, and the cost of reaching your own followers through paid ads keeps rising. If the page disappears tomorrow, so does your access to the people on it.

An email list works differently. It is the only marketing asset you own outright: the addresses are yours, you can write to whoever you want, whenever you want, without negotiating with an algorithm. According to Litmus, in a 2025 analysis, 35% of companies that use email as a marketing channel report a return between 10 and 36 dollars for every dollar spent, and another 30% report between 36 and 50. These are figures reported by companies, not a promise for everyone, but they show why your own list stays, year after year, the channel with the best return for what you put in.

This autumn it matters twice as much. With Black Friday set for November 6, 2026, and the winter holidays right after, whoever already has an active list sells directly to its own people, without bidding on ads at peak-season prices alongside big retailers.

ClevMail is a SaaS email marketing platform, built by the DeviDevs team for small and medium businesses in Romania. The mechanism is simple: you give it a rough idea, meaning what you want to say, and the assistant inside the platform generates a first draft of the campaign, subject line, email body and call-to-action button included. You adjust the tone, add whatever is missing, and send.

The hard part it takes off your shoulders is the blank page, the hour you spend staring at it without knowing where to start. The thinking behind the campaign, what you sell and to whom, stays yours.

The rest of the platform is the part you do not see, but it decides whether the email actually reaches the inbox. Automations and abandoned cart, no developer needed: the abandoned cart flow is set up once, then works on its own, every time someone leaves a product in the cart without buying. Deliverability is built in from the start, with sending done from a dedicated subdomain of your own domain, available on every plan including the free one, with the technical authentication settings applied automatically. And prices are in lei, with no currency swings and no hidden costs that show up only on the invoice.

DeviDevs sends email marketing campaigns for its clients with a platform built by its own team, not a tool bought from someone else. ClevMail is the public version of the same platform we use internally: every feature solved a frustration of ours or a client's first, before it made it into the product.

The architecture stays simple. DeviDevs Agency does the full service, with strategy and campaigns sent by our own team. ClevMail is the tool for whoever wants to do it themselves. Both start from the same place: the same type of client, the same untouched list, just different ways of putting it to work.

Free stays free for as long as you want, not just for a trial period. It costs 0 lei a month, has 1,000 contacts and 5,000 emails a month, with a daily cap of 1,000. Automations and abandoned cart are included, so is the dedicated sending subdomain, and no card is required at signup.

The only visible difference from the paid plans is the ClevMail logo, which appears in emails sent from the free plan. Everything else, from automations to the dedicated subdomain, is the same across every plan, checked live on clevmail.ro/preturi on September 23, 2026.

ClevMail is built for four types of small businesses, with a customer or contact list they are not yet using at capacity.

Online stores, from eMAG and marketplaces to their own site, need abandoned cart recovery, reactivation of old customers and seasonal campaigns, without complicated integrations. Local services, clinics and salons live on repeat customers and need recurring communication, not a single isolated campaign. Guesthouses, boutique hotels and travel agencies want to fill their rooms in the off-season by reaching out to the guests in their own base, not just through ads. And trainers, consultants and independent creators who monetize a community or a newsletter want a clean platform, without technical headaches.

Before launch, we had students from our internship program, people who had never used the platform and had no advanced marketing experience, create an account from scratch, send a first campaign and record their screen, with no help and no instructions.

Two of them, on different browsers, got stuck independently on the same screen. It was not on our list of problems. After enough time inside a product, you stop seeing what someone opening it for the first time sees.

We wrote down everything that came out of the test and fixed most of the problems before launch. A few remain for later, as product decisions, not as forgotten bugs.

Why this test matters: the platform has to work for someone who does not do this for a living, not just for the team that built it.

Mokko is a Romanian online shop selling handmade accessories, on WooCommerce, a DeviDevs client. It had a list of over 1,500 customers who had already bought and were getting no email after their first order.

Over three months of sending through the platform, average opens were 44.6% across 10,131 emails sent, with 1.3% bounces and under 5% unsubscribes. 43% of the orders in the period used a code promoted by email, over 6,500 lei tracked directly into the shop. And the first reactivation campaign had 45% opens.

A single newsletter, sent once, brought in 9 orders and 1,743 lei. All the social media posts in the same period, combined, brought in 2 orders and 354 lei. The difference does not come from a better-written email. It comes from the fact that the list already belonged to the client, while the social posts depended on who the algorithm decided to show them to that day.

The full numbers are in the Mokko case study, published with the client's consent, on our case studies page.

We do not say we are the first in Romania with artificial intelligence in email marketing. Competitors already have live AI features, and the claim would be false.

Inbox delivery is not a guarantee of the platform alone. It also depends on the content of the email, the reputation of your domain and how your list behaves. What we do is set the correct technical settings from the start and stay out of your way.

Mokko's numbers are Mokko's, from its own sending period. Your result depends on the list you have and what you send it, not on the platform alone.

You create an account on clevmail.ro, no card required. After signing up, the shortest path to your first email has three steps: you import the contacts you already have, from your shop, from the form on your site or from a file; you tell the assistant what you want to say, an offer, a piece of news, a reminder, and you get a first draft of the campaign; then you adjust and send, or you turn on an automation if you want the message to go out on its own every time something specific happens.

If you would rather not deal with any of this, DeviDevs also does the full service, from strategy to campaigns sent by our own team, with a free audit to start.