The numbers every business owner should know about email marketing
Email marketing numbers: Romanian market data plus relevant international benchmarks. Leave your email and get the full report.
What the report covers
Statistics about email marketing: how many Romanian firms use a CRM, what ROI email brings compared to other channels, how much a single abandoned cart email recovers, how many firms already work with online invoicing, and how big the ecommerce market is. Each number comes with its source and a short explanation of what it means for your business.
The numbers, at a glance
Every 1 RON invested in email marketing brings back 38 RON.
Email's ROI is 38:1, the highest of any digital marketing channel. Unlike ads, you don't pay per click, and the email list is yours.
70% of online shopping carts are abandoned.
An automated reminder email is the simplest way to recover part of the lost orders, with no manual effort, and it fires on its own when someone leaves without checking out.
Romania's ecommerce market: 11.7 billion EUR, growing 10% a year.
With every new online store, demand for email marketing grows. The question is not whether to do email marketing, but how fast you start.
Frequently asked questions
What does the 5-numbers report contain?+
Five statistics about email marketing, each with its source: how many Romanian firms use a CRM, what ROI email brings versus other channels, how much a single abandoned cart email recovers, how many firms already work with online invoicing, and how big the ecommerce market is.
How many Romanian firms use a CRM?+
14% of firms with more than 10 employees, against a 29% European average, according to the 2025 Eurostat survey. At the same time, 76% of Romanian SMEs do online marketing, so most of them send messages and pay for ads without a system that remembers the customer.
How much does the report cost?+
Nothing. The report is free, you get it by email after filling in the form, with no obligation.
Get the full report
Leave your name and email and we'll send you the PDF with all the numbers, sources, and what they mean for your business.